Thought Leadership

Marketing teams are finding out what their martech can do right now   Marketing teams are finding out what their martech can do right now TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. by A...

Reining in the Company Under New Privacy Laws   A host of new regulations aimed at empowering consumers is shaking up how marketing is conducted in the Wild West of the web The stroke of midnight on Jan. 1, 2020, ushered in a new decade and activated the most sweeping privac...

TapClicks makes the complex world of marketing easy, so that your business becomes smarter, faster! The leading provider of unified marketing operations, analytics and reporting solutions. We have once again landed as a leader! Momentum GridReports compare vendors based on a com...

8 Ways to Ramp Up Your Business Email Marketing Strategy Steps to ensure that your audience engages with your email content Email marketing can be a headache for business owners, but it is a necessary tool to reach both current and potential clients. Revamping your email market...

TapClicks makes the complex world of marketing easy, so that your business becomes smarter, and faster! The leading provider of unified marketing operations, analytics, and reporting solutions. We have once again landed as a leader! Momentum GridReports compares vendors based on a c...

The Marketing Landscape will Transform in 2020. Are You Ready? In 2019, the marketing industry was witness to a number of changes that will transform the industry for the foreseeable future. 2020 will be the year when marketers take the reins on implementing new tactics and strate...

Align People, Process and Technology for Data-Driven Marketing Success in 2020 When you think about marketing planning and planning sessions, what do they look like? In a perfect world, you're probably using well-established practices and templates from SiriusDecisions, Gartner or...

A Guide to Choosing the Best Omnichannel Marketing Platform Enterprises are masters of growth, but with enterprise growth comes enterprise problems ones that small businesses don't face. In particular, a substantial and growing number of marketing channels as well as the need to report on mar...

Defining Your Purpose: 4 Ways to Optimize Purpose-Driven Marketing The season of giving is quickly approaching, which happens to coincide with the time of year when companies need to meet their year-end sales and revenue goals. With the double bottom line of sales success and soci...

When Standardized Data Becomes Substandard In industry after industry, the emergence of standardization, whether by law or by user consensus, has empowered tremendous advantages in economy, efficiency and scale. Electric appliances are an obvious example. They could never have become...