Welcome to our Google Analytics 4 best practices webinar! We explore how to unleash the power of data with best practices given directly from Google. Learn about the switch from goals to events, how to manage UA and GA4 data plus the impact this has on ecommerce providers. Lastly, you'll see how TapClicks is leading with GA4 data and visualizations plus the services TapClicks has to offer around GA4 integration and implementation

Presenters

Kevin Yamano
TapClicks

Ben Killmer
Google