A strong analytics platform helps agencies pull data from multiple sources, track performance, and automate reports. Without the right tool, teams spend too much time gathering information manually, come to the wrong conclusions or have limited reporting options.

AgencyAnalytics is suitable for agencies that need a simple way to track SEO, PPC, and social media performance. However, it may not provide all the features marketing teams need. Some look for alternatives with more integrations or advanced automation.

In this post, we examine the reporting platform that can work as an AgencyAnalytics alternative—TapClicks. We also discuss how it helps digital marketing agencies in tracking and analyzing performance data.

Ready to simplify reporting and analytics? Book a demo and start your free 14-day trial with TapClicks today!

What is AgencyAnalytics?

agencyanalytics

Source: AgencyAnalytics.com

AgencyAnalytics is a reporting tool that helps agencies monitor and report on clients' marketing campaigns. It integrates with 80 marketing channels, including SEO, PPC, social media, and email marketing platforms. You can use its centralized dashboard to track key performance indicators (KPIs).

Users can create custom dashboards and automated reports for easier client communication. The platform also offers white-label options for branding reports and dashboards with their own logos and color schemes.

Pricing

  • Launch: $79/month for 5 client campaigns

  • Grow: $239/month for 10 client campaigns

  • Perform: $479/month for 15 client campaigns

What is TapClicks?

tapclicks

TapClicks offers a complete marketing operations platform with data aggregation, workflow automation, and AI-powered insights. It supports over 250 integrations, including Google Ads, Facebook Ads, LinkedIn Ads, and CRM tools.

The platform also uses predictive analytics to support deeper automation features. It is a strong option for all types of agencies that manage multiple clients and campaigns. You can also benefit from its white-label dashboards with full branding options for different clients.

Pricing

  • TapDataLite: Starts at $99; comes with 64 Connectors and SmartConnector™ Basic

  • TapData+: Starts at $349; includes 250+ Connectors and SmartConnector™ Plus

  • TapData Max: Starts at $649; comes with 250+ Connectors and basic SmartConnector™

Recommended Reading

Showing ROI to Clients: The 3 Marketing Reports Your Agency Should Use

TapClicks vs. AgencyAnalytics: 3 Key Points of Differentiation Explained 

This comparison breaks down the three key differences between TapClicks and AgencyAnalytics. You'll learn about drag-and-drop customization, unlimited reports, and web analytics capabilities.

1. More Integrations and Connection Methods with TapClicks

tapclicks integrations

TapClicks offers 250+ instant-on connectors, while AgencyAnalytics offers 50+ connectors.

TapClicks has connections for platforms specializing in advertising (such as AdRoll, Amazon Ads), social media platforms like Facebook Ads, LinkedIn Ads, Google Ads (formerly Adwords), and Bing, as well as sales and CRM platforms (such as Salesforce, HubSpot Analytics, CallTracking Metrics), eCommerce platforms (such as Shopify, Amazon seller) and much, much more. 

These instant-on connectors are easy to set up. For most platforms, you simply log on through your TapClicks dashboard, and we start pulling in data.

Seamless Data Import—No API Experience Required

You don’t need API experience to import marketing data into your TapClicks dashboard. 

If you’re creating a report and want to include Google Analytics data, simply click on Google Analytics in your dashboard. Log in and authorize TapClicks to start pulling in data automatically.

Access to Historical Data for Better Insights

Where applicable, TapClicks performs a deep pull on historical data—up to 12 months for some platforms. This allows you to analyze past performance without waiting for new campaigns to generate insights. 

With access to custom data and custom metrics, you can gain a clearer view of trends and campaign effectiveness.

Enhanced eCommerce Analytics with Custom Metrics

If you want to enhance your eCommerce analytics by combining paid media data with key custom metrics from Magento, you can use TapClicks Smart Connector to bring in that data. 

This keeps all relevant data from Google Analytics, Google Search Console, and Google Data Studio in one place.

Advanced Reporting Features for Better Decision-Making

TapClicks also offers a drag-and-drop interface, automated reporting, and advanced features like:

  • Custom dashboards

  • Report templates

  • Direct integrations

These reporting features help agencies present complex data more effectively and simplify client reporting.

Between our 250+ Instant On Connectors and our Smart Connector functionality, there's practically no data set that we can't bring into yourreporting and analytics dashboard.

2. Scalability is a Built-In Feature of TapClicks

tapclicks dashboards

At TapClicks, we’ve spent over a decade building and refining our integrations to support a wide range of data sources.

We’ve also developed analytics and reporting features designed to simplify workflows and help clients scale as their needs become more sophisticated.

As a result, scalability is a built-in feature of TapClicks. With TapClicks, you can group several accounts into one client group and aren't limited by the number of campaigns you can run per client. 

Client Grouping for Easier Data Analysis

Imagine managing the marketing for a franchise with five different locations across the Northeast. With TapClicks, you can view each location separately or group them into a client group to analyze performance collectively.

Client grouping allows you to roll up data from multiple locations, making it easier to evaluate the overall effectiveness of your marketing campaigns.

Instead of manually pulling data and building reports like in AgencyAnalytics, TapClicks automates this process. You can present data efficiently without the extra effort.

No Limit on Campaigns per Client

We made TapClicks to help agencies grow. As such, we built our system to not limit the number of campaigns you can have per client. 

Instead, we look at how much data you're bringing into TapClicks by focusing on data size and not campaign size. This means we can easily accommodate the amount of data agencies need tosuccessfully report to their clients.

This is a significant difference between TapClicks and AgencyAnalytics.

AgencyAnalytics has three different pricing tiers: freelancer, agency, and enterprise. The big change between the tiers is the number of campaigns you can run. However, both their freelancer and agency tiers are capped at 15 or fewer campaigns. 

Simplify reporting and scale without limits with TapClicks. Book a demo today!

3.TapClicks Simplifies Reporting with Automation and KPI Alerts

tapclicks reporting

With TapClicks, our reporting solution is meant to free up your team's time so they aren't bogged down managing multiple dashboards.

We do this by letting your team:

Managing Your Clients from One Dashboard

With TapClicks, you don't have to create individual dashboards for each client or each campaign. This saves your marketers time and helps you easily onboard new clients or ramp up campaigns with existing clients. 

Let's say your agency has ten clients, and you're running paid marketing campaigns for each of them, specifically Facebook Ads and Instagram Ads. If Facebook Ads comes up with a new metric and you're using AgencyAnalytics, you'd normally have to manually go through each dashboard and update the template you're using.

With TapClicks, you only need to update one dashboard—your dashboard template. From there, you select what metrics you want each client to see, and that's what they see when you make a report for them. 

Automated Reporting and Alerts

Agencies spend a significant amount of time on manual labor, with marketers having to create and schedule reports. This is because plenty of agencies are using spreadsheets or Google Data Studio to put together disparate data sets. TapClicks solves that problem by unifying your different data sources into one dashboard.

In addition, the platform lets you automate recurring reports and set KPI alerts. 

After you've filtered out what metrics you want your client to get a report on, you can set up a recurring report that will go out at the frequency you pick (daily, weekly, monthly, etc). Plus, the report can be sent as multiple file types, from PDF to PPT. 

Finally, because your all-in-one dashboard is highly customizable, you can quickly createmultiple reports for different stakeholders. 

For example, you may want to send a report without your agency margins to your clients while including margins and profitability in internal reports to your executives. With TapClicks, you can quickly create multiple reports and put them on a schedule.

Note: With TapClicks, you can white label your reports to brand them with your logo or your client's brand. 

This advanced reporting feature also helps with creating last-minute, ad hoc reports. Instead of working harder to send out acustom report to your stakeholders, you can filter out what metrics they're asking to see, create a one-off report, and hit send. 

AgencyAnalytics also lets you automate reports. While you're likely not leaving AgencyAnalytics over this feature, you want to make sure the alternative platform you choose still offers the same automated reporting functionality. 

We made TapClicks easy to use because you cancreate and schedule reports from the same dashboard. 

Plus, you can also set up real-time KPI alerts. KPI alerts reduce the amount of follow up your team needs to do every day by allowing you to set up alerts for specific metrics. 

For example, if ROAS drops below a predetermined number on an ongoing PPC campaign, you can set it up so your marketing manager gets a notification.

These alerts and notifications help your team spot opportunities and address them before they snowball into much bigger problems.

How Each Platform Offers SEO Insights

TapClicks: Keyword Tracking overview, keywords and groups ranking, competitor benchmark, competitors' higher rank.

AgencyAnalytics incorporates search engine optimization (SEO) features into its platform, including backlink audits, site audits, keyword tracking, and rank tracking. 

With TapClicks, we have multiple solutions if your agency needs help managing and reporting on its SEO services. These include:

Instant Connectors for Moz, Google Search Console, and SEMRush

This lets you bring SEO KPIs into your TapClicks agency dashboard. You can also use our Smart Connector to bring in data from other key SEO tools, such as Ahrefs. Once you do that, you have access to the same features we discussed above. 

For instance, you can pair disparate data sources side-by-side and create recurring reports. 

Raven by TapClicks, Our Advanced SEO Software 

With Raven by TapClicks, you get an advanced keyword research tool and SEO site auditor. This helps identify critical areas that can help improve organic search traffic and look at a site's backlink profile.

Raven is also a powerful competitor analysis tool that tells you what keywords your competition is ranking for. It also provides actionable insights to help you develop SEO and content marketing strategies.

For example, with Raven by TapClicks, you're given SERP details for each keyword, such as whether the keyword's SERP has a featured snippet or video carousel. You can easily tailor your marketing by knowing what your audience sees when they Google a keyword.

TapClicks Is the Best AgencyAnalytics Alternative

tapclicks

TapClicks is the best alternative for agencies, brands, and media companies that need to do reporting at scale. The platform also benefits agencies that do omnichannel marketing and need wider integrations.

In addition, TapClicks gives you advanced analytics, such as client grouping and data transformation. Plus, you can use it without hiring someone to manage APIs, unlike with more complicated business intelligence platforms. 

With TapClicks, you get:

  • A highly customizable, all-in-one marketing dashboard

  • Marketing software that allows you to scale reporting with ease

  • Automated reporting and alerts to help save time

Save time and scale smarter with TapClicks.Get your custom-built dashboard plus a 14-day trial now. Book time.

FAQs About AgencyAnalytics Alternative

What is AgencyAnalytics?

AgencyAnalytics is a reporting and dashboard tool designed for marketing agencies. It connects with SEO, PPC, social media, and email marketing platforms to track client performance. Agencies use it to create automated reports, monitor key metrics, and visualize campaign data.

How does TapClicks compare to AgencyAnalytics in terms of data integrations?

TapClicks offers 250+ instant-on connectors, while AgencyAnalytics provides 50+ integrations. TapClicks supports a broader range of platforms, including Google Analytics, Google Data Studio, Google Search Console, Moz, SEMrush, HubSpot, Salesforce, and Shopify. Additionally, its Smart Connector allows agencies to integrate data from platforms without a direct API connection.

Can TapClicks automate reporting and reduce manual data entry?

Yes, TapClicks eliminates manual reporting by automating recurring reports, KPI alerts, and custom dashboards. Reports can be scheduled daily, weekly, or monthly and sent in multiple formats like PDF and PPT. Agencies can also set up real-time KPI alerts to track critical performance changes and take action before issues escalate.

What makes TapClicks a better choice for agencies managing multiple clients?

TapClicks is designed for scalability, allowing agencies to manage multiple accounts and campaigns without restrictions. Unlike AgencyAnalytics, which limits campaigns per pricing tier, TapClicks focuses on data volume instead of campaign count. It also offers client grouping, enabling agencies to analyze multiple locations or business units in a single view.

How does TapClicks enhance SEO reporting compared to AgencyAnalytics?

TapClicks integrates directly with top SEO platforms, including Google Search Console, Moz, SEMrush, and Ahrefs, to centralize SEO tracking and analysis. It also offers Raven by TapClicks, an advanced SEO tool for site audits, backlink analysis, keyword research, and competitor tracking. Agencies can track SERP features like featured snippets and video carousels to refine their SEO strategies.