Cloud-based tools have changed the way teams manage and share reports.

Instead of relying on complex desktop systems, companies now use web-based platforms to track business performance and pull data from many sources.

But with so many tools out there, it’s not easy to choose the right one. Some platforms are better for marketers and data scientists, while others support sales, operations, or finance.

Others require technical skills and are built for non-technical teams.

In this article, you will learn what features to look for, how these tools help, and which web-based reporting tools are worth trying in 2025.

Pull, calculate, and present marketing data without switching tools. Schedule a demo with TapClicks!

What Are Web-Based Data Reporting Tools?

Web-based data reporting tools are cloud-based platforms that help business users collect, organize, and analyze data through one centralized system.

Instead of managing spreadsheets or sending files back and forth, you can log in to a shared space where reports and dashboards are already connected to the latest data.

These tools connect directly to your marketing systems, CRMs, sales tools, and even spreadsheets. They pull data from multiple sources and give you a clear view of performance metrics.

Here’s what sets web-based reporting tools apart from traditional software:

• No local installation is required

• Accessible from any device with an internet connection

• Real-time data updates from multiple business data sources

• Designed for collaboration across departments

• Supports automated reporting and scheduled report delivery

• Built-in templates for faster report creation

• Centralized dashboards that present data visually

• Easier to scale and update than desktop software

Key Features of Reporting Software

The right reporting software should help teams move faster, work with accurate data, and reduce manual effort.

While each tool offers something different, there are core features that most platforms share, such as:

• Seamless data integration – Connect with CRMs, ad platforms, spreadsheets, and other systems to pull in real-time data.

• Interactive dashboards – View metrics in a single place and drill into specifics without rebuilding reports.

• Self-service reporting – Non-technical users can build and edit reports without IT support.

• Drag-and-drop editor – Quickly create reports and dashboards with no coding.

• Data visualization tools – Turn numbers into charts, graphs, and visuals that are easy to understand.

• Scheduled reports – Automate recurring reports and send them to teams or clients on a set schedule.

• Export and sharing options – Share reports in PDF, Excel, or via live dashboard links.

• Role-based access – Control what users can see, edit, or share based on their role.

• Advanced security features – Protect business data with secure hosting and login controls.

• Custom templates – Save time by using built-in layouts for common reports.

Best Reporting Tools for Marketing and Analytics

Below are some of the best options for teams looking to track campaigns, measure performance, and visualize data.

1. TapClicks

TapClicks has been in the cloud reporting space for decades. It was built primarily for marketers but is used across other departments, too.

Large brands and agencies rely on it to manage high volumes of data across multiple campaigns and clients from one place.

TapClicks brings together reporting, data aggregation, and workflow tools into a single platform, so you don’t have to switch between systems.

Here are four reasons why agencies and enterprise marketing teams choose TapClicks.

TapClicks Pulls and Stores Data From Any Marketing Source

TapClicks connects to over 6,000 data sources, including major marketing platforms, custom databases, and even offline systems, using our smart connector tool.

Unlike other tools limited to standard integrations, TapClicks lets you pull in data from nearly any source, giving you a complete view of your marketing performance.

Once connected, your data is stored permanently in a cloud-based database managed by TapClicks. It refreshes automatically on your schedule and can include up to 12 months of historical data.

You don’t need to manage the API connections since we handle that for you.

Everything is accessible without writing a single line of code. Your team can find, explore, and analyze data directly in the platform.

TapClicks Lets You Analyze Data and Automate Key Metrics in the Cloud

Agencies often spend hours each month crunching numbers in spreadsheets, repeating the same calculations like return on ad spend or total engagement across multiple clients and campaigns.

With TapClicks, you can define those calculations once in the cloud and use them again and again. No more manual work.

These saved metrics, like total social engagement, can be pulled from multiple platforms (Facebook reactions, YouTube views, LinkedIn clicks) and be reused in any report or dashboard.

Your team can access and edit these metrics anytime, and TapClicks updates them automatically with fresh data.

Visualize Your Data in Cloud-Based Interactive Dashboards

TapClicks lets you build visual reports through interactive, cloud-based dashboards.

You can use templates as a starting point and then customize them by choosing the metrics and widgets that matter most. Whether it’s a graph, chart, or pie chart, you control how the data is displayed.

Once set up, dashboards can be reused across multiple campaigns or clients.

If you update a widget or calculation, you can apply that change across all dashboards at once or customize individual ones when needed.

You can also grant access to clients, stakeholders, or team members. Permission settings go as deep as the widget level, so you can control exactly what each viewer sees.

Clients can log in to view their data in real time, or you can deliver reports using TapClicks’ ReportStudio.

Automate PowerPoint-Style Reports in the TapClicks Cloud

Even with access to live dashboards, many clients and stakeholders still want reports in familiar formats like PDFs or PowerPoint decks. That’s often how they share updates with executives and make decisions.

To save marketers from copying charts into slides every week, TapClicks offers ReportStudio, a cloud-based report builder that automatically fills PowerPoint-style presentations with the latest data.

Since TapClicks already handles data connections and metric setup, building reports is simple.

Just pick a template or start from scratch, drag in your metrics or visuals, and the report will stay updated with fresh data every time it’s opened or exported.

Files can be downloaded in formats like PPT or PDF and are ready to send with no manual updates required.

Visualize performance across all your campaigns from one dashboard. Schedule your TapClicks demo!

2. Domo

Image Source: domo.com

Domo stands out as a cloud-based business intelligence platform that helps teams bring together data from different systems into one unified workspace.

It supports both technical and non-technical users by combining automation, analytics, and visualization into a single solution.

The platform focuses on helping teams not just view data but use it to make faster, more data-driven decisions. It offers strong data integration options, which allow you to connect cloud apps, databases, spreadsheets, and even on-premise systems.

Dashboards update in real time, so it is easier to track ongoing performance and react quickly to changes.

Teams can build custom reports using drag-and-drop tools and apply filters to explore specific metrics.

Domo also includes features for advanced analytics, such as forecasting models and AI-based alerts, making it more than just a reporting solution.

Pros

• Real-time dashboards with strong visual appeal

• Easy to use for both business and technical users

Cons

• Refresh delays can occur with large or complex data sets

• Higher cost compared to similar tools in the category

Pricing

Domo pricing details are not publicly listed.

3. Looker

Image Source: cloud.google.com

For teams that want more control over their reporting logic and data structure, Looker offers a different approach compared to typical drag-and-drop tools.

Unlike Google Data Studio (now Looker Studio), which is focused on simple interactive reports, Looker is a full-featured business intelligence and data analytics platform.

It is built for organizations that work with large datasets and need consistent, reusable metrics across reports.

Instead of building every report from scratch, you can define business rules and data relationships using LookML, a modeling language unique to Looker.

This creates a shared foundation that business users can access through dashboards and filters without touching the underlying code.

For more technical use cases, Looker includes SQL Runner, which lets users run live queries directly against connected databases, including support for SQL Server Reporting Services.

The platform also allows you to connect to multiple data sources, schedule recurring reports, and explore data through interactive dashboards that update in real time.

Pros

• Supports SQL queries and modeling with SQL Runner

• Encourages shared logic and reusable metrics for consistent reporting

Cons

• Large datasets can cause performance issues

• Help documentation and customer support can be limited

Pricing

Looker does not provide public pricing.

4. SAP Crystal Reports

Image Source: sap.com

SAP Crystal Reports is reporting software for finance, operations, and enterprise teams that need to create polished reports like invoices, statements, and internal summaries.

Unlike simpler tools that prioritize visuals, it focuses on structured layouts, precise formatting, and control over how content appears on the page.

The platform supports report design using a drag-and-drop interface, with options to sort, group, and filter data based on specific parameters. You can create pixel-perfect reports that include charts, tables, and complex page elements with exact placement.

Reports can be built from multiple sources, including SQL databases like SAP HANA, Oracle, and Microsoft SQL Server, as well as flat files like Excel and text formats.

Crystal Reports supports offline and online viewing, so reports can be distributed through portals, embedded into applications, or accessed on mobile devices.

The tool also supports multilingual user interfaces and lets administrators control how users access, refresh, export, or print reports.

Output can be shared in several formats, such as PDF, Excel, or HTML, which makes it easy to deliver consistent reports across teams and clients.

Pros

• Works well within secure internal networks

• An easy-to-customize layout and reporting parameters

Cons

• The layout editor can feel limited for some formatting needs

• Images and visual elements may not always scale cleanly

Pricing

SAP Crystal Reports pricing is not published online.

5. Sisense

Image Source: sisense.com

Sisense is a cloud-based analytics and reporting platform built for teams that need speed, flexibility, and the ability to work with large datasets.

It includes an intuitive drag-and-drop interface, which makes it easier for business users to create dashboards and build reports without writing SQL.

At the same time, it supports advanced modeling and custom metrics for technical users. Sisense connects to a wide range of data sources, from cloud databases to on-premise systems, and offers features like real-time data updates, embedded analytics, and role-based access control.

You can visualize your data through customizable dashboards and explore key metrics across departments in one place.

Sisense also supports compliance with major privacy standards like GDPR and CCPA for industries with stricter data security needs.

Pros

• Drag and drop interface simplifies report building for business users

• Includes in-chip technology that processes data more efficiently

Cons

• Pricing may be high for smaller organizations

• Advanced use cases often require SQL knowledge

Pricing

Sisense does not publish pricing information.

6. Tableau

Image Source: tableau.com

Tableau is designed to help teams transform raw data into clear visuals that are easy to interpret and act on.

The platform offers an intuitive interface and supports drag-and-drop reporting that allows you to build dashboards and visual stories without writing code.

It connects to a wide range of data sources, from spreadsheets and cloud databases to enterprise systems, and updates reports automatically as data changes.

Built for both self-service users and advanced analysts, Tableau supports layered filtering, drill-down capabilities, and detailed performance tracking.

For teams that need deeper functionality, it also supports calculated fields, data blending, and real-time data analysis. Reports can be shared across departments through Tableau Server or Tableau Cloud, supporting collaboration at scale.

Pros

• Strong collaboration tools for teams and departments

• Wide range of visual formats, including geographic and trend-based reports

Cons

• Complex calculations can be hard for beginners

• Pricing structure can be limiting for smaller teams

Pricing

Tableau’s pricing depends on the user role. The Viewer license costs $15 per user per month, Explorer is $42 per user per month, and Creator is $75 per user per month. Enterprise versions of these plans cost $35, $70, and $115 per month, respectively.

7. Zoho Analytics

Image Source: zoho.com

Zoho Analytics supports both cloud-based and on-premise deployment models, which makes it easier for businesses to adapt the tool to their infrastructure needs.

You can pull data from a wide variety of sources, including spreadsheets, cloud apps, databases, and third-party platforms, and then combine everything into unified dashboards and reports.

The platform offers a drag-and-drop report builder that allows you to create custom reports and dashboards without code. Prebuilt visualizations, advanced filters, and smart widgets help speed up the reporting process.

Zoho Analytics also supports SQL queries for teams that need more advanced data control and calculations.

Geo-visualizations, trend lines, comparison metrics, and forecasting tools make it easier to explore business data and identify patterns.

Built-in scheduling and sharing options further help teams distribute reports automatically or on demand, with customizable user access and collaboration features.

It also integrates with hundreds of business apps such as HubSpot, Salesforce, Microsoft 365, and Google Ads, allowing you to bring all your business data into one place without switching platforms.

Pros

• Smart dashboards with built-in analysis and filters

• Connects to a wide range of marketing, CRM, and finance tools

Cons

• Help guides and video tutorials can be overly technical

• Embedded and white-label use cases may face integration limits

Pricing

Zoho Analytics offers four pricing tiers based on features and user needs.

The Basic plan starts at €30 per month, the Standard plan costs €60 per month, the Premium plan is priced at €145 per month, and the Enterprise plan is available for €575 per month.

8. Microsoft Power BI

Image Source: microsoft.com

Microsoft Power BI is a leading business intelligence platform that gives teams the ability to connect, model, and visualize data from a wide range of sources.

Often seen as an advanced extension of Excel, Power BI offers far more control over the reporting process, especially when integrating data from cloud services, databases, spreadsheets, and on-premise systems.

It fits well into Microsoft’s broader ecosystem, working smoothly with Excel, PowerPoint, Teams, and Azure, which makes it especially efficient for businesses already using Microsoft tools.

With Power Query, you can clean, transform, and combine data from multiple sources before building reports. Data analysis expressions (DAX), Microsoft’s formula language, supports the creation of custom metrics and calculated columns.

Power BI also includes strong support for key performance indicators (KPIs) that lets teams monitor metrics like revenue growth, cost efficiency, or campaign effectiveness directly on their dashboards.

Pros

• Supports DAX for advanced calculations and flexible data modeling

• Power Query simplifies data connection and transformation

Cons

• Some advanced features may have a steep learning curve

• Large datasets can slow performance on lower-end systems

Pricing

Microsoft Power BI offers several pricing options. It includes a free plan for basic use.

Power BI Pro is available at $10 per user per month, Power BI Premium Per User is $20 per user per month, and pricing for Power BI in Microsoft Fabric varies based on infrastructure and usage needs.

Simplify Data Analysis by Creating Custom Reports With TapClicks

TapClicks is built for marketing teams and agencies that need more than basic dashboards. It combines campaign performance, task management, and client reporting into one platform.

You can connect data from hundreds of sources like Google Ads, Meta, and email platforms.

The system automatically organizes and maps your data, making it easy to create custom reports. These reports update in real time and can be scheduled for delivery to clients or internal teams.

TapClicks also includes workflow tools to help teams manage tasks, track progress, and stay focused on results.

We simplify the entire reporting process so you can spend less time building reports and more time optimizing performance.

Automate repetitive reports and focus on strategy, not spreadsheets. Try TapClicks now!

FAQs About Web-Based Reporting Tools

What are web reporting tools?

Web reporting tools are software applications that run in a web browser and allow users to collect, analyze, and present data through online dashboards or reports. These tools help businesses track performance, monitor trends, and share insights without needing to install desktop software.

What is web-based reporting?

Web-based reporting refers to the process of generating and viewing reports through an internet browser. It allows users to access reports from any device, connect to live data sources, and share results with others in real time, all without relying on on-premise installations.

What is the best reporting tool for web development?

For web development, the best reporting tool depends on your technical setup and how you plan to use the data. TapClicks is ideal for teams that need to pull data from multiple sources, create custom metrics, and embed reports or dashboards into client portals. It supports automated reporting, flexible access controls, and a wide range of integrations, making it a strong choice for developers building client-facing solutions.

What is the most popular reporting tool?

TapClicks is the leading choice for marketing agencies and large brands that need end-to-end reporting and campaign management. It’s known for handling complex data environments, automating repetitive tasks, and simplifying reporting at scale. While tools like Microsoft Power BI and Tableau are widely used, TapClicks is preferred by teams who want a unified platform built specifically for marketing and web-based reporting.