Digital marketers deal with data from many platforms like search ads, email tools, and social media. Without a central place to track results, it becomes hard to measure what’s working.
Many marketing agencies rely on spreadsheets or multiple tools, which makes the reporting process slow and messy.
Dashboards fix such problems by pulling data into one screen so that marketing teams see results clearly, respond faster, and avoid guesswork.
In this article, you will learn why the best digital marketing reporting tools use dashboards, what to expect from them, and how to choose the right one for your needs.
What Is a Digital Marketing Dashboard?
A dashboard gives you a clear, visual summary of how your marketing campaigns are performing.
It pulls data from platforms like ad networks, email tools, web analytics, and social media, then shows everything on one screen.
Instead of logging into each account or juggling spreadsheets, you get a live snapshot of all your marketing efforts in one place.
Most dashboards connect to your tools automatically and refresh as data updates. A dashboard typically offers:
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Real-time updates – Continuously refreshes data to provide the most current insights. It helps you respond quickly to trends or issues.
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Cross-platform integration – Dashboards combine data from tools like Google Analytics, LinkedIn Ads, and email services to give you a complete view of your marketing performance.
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Visual reports – Dashboards show key stats as charts, graphs, and tables so that it is easier to spot wins or problems without digging into raw marketing data.
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Filtering options – You can narrow down results by date, platform, campaign, or region to get specific insights.
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Scheduled automated reports – Dashboards can send updates to clients or team members at set times, which reduces the time spent on manual report creation.
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Custom views – You can build different dashboards for in-house teams, leadership, or clients. Each group sees only what’s most relevant to them.
Types of Marketing Dashboards
Different areas of marketing require different types of dashboards. Using focused dashboards makes it easier to track the right data, measure results, and make informed decisions.
Most online marketing reporting software includes built-in dashboards or allows you to build custom ones based on what you need. Below are the most common types:
Social Media Dashboard
Social platforms generate a high volume of engagement data. This dashboard tracks key metrics such as impressions, reach, clicks, likes, shares, and follower growth.
It also helps identify top-performing posts and campaigns across platforms like Facebook, Instagram, X (Twitter), and LinkedIn Ads. Marketing agencies use this data to adjust posting times, refine messaging, and measure engagement over time.
Email Marketing Dashboard
Email dashboards show how campaigns perform across different audiences and segments. You’ll see metrics like open rates, click-through rates, bounce rates, unsubscribe rates, and conversions.
Many platforms allow A/B test tracking here as well. These dashboards are used to improve content relevance, test subject lines, and optimize send time.
SEO Dashboard
An SEO dashboard helps track visibility and traffic from organic search. It includes keyword rankings, organic sessions, domain authority, backlinks, and crawl errors.
When connected to tools like Google Search Console, it gives a full view of which queries bring traffic and how well pages are performing.
It also monitors long-term growth in search and measures the impact of content updates or technical fixes.
Content Marketing Dashboard
Content-focused dashboards show how your assets are performing over time. Metrics typically include page views, average time on page, scroll depth, and social shares.
You can also track conversions and goals tied to blog posts or downloadable resources. This dashboard helps guide future content planning and shows what topics drive leads and engagement.
E-Commerce Marketing Dashboard
An e-commerce marketing tool that displays total revenue, sales by product, average order value, cart abandonment rate, and repeat customer rate.
Many marketing teams track revenue from channels like paid ads, SEO, or email. These dashboards are essential for linking marketing performance with actual sales outcomes.
Web Analytics Dashboard
A web analytics dashboard tracks how users behave on your website. It shows bounce rate, session duration, traffic sources, top pages, and user flow.
Data often comes from Google Analytics and helps identify areas where visitors drop off to improve user experience and increase conversion rates.
Google Ads Campaign Dashboard
It connects directly to your Google Ads account and displays ad spend, impressions, clicks, CTR, conversions, quality scores, and cost per conversion.
By tracking all this in one view, you can manage your budget better and quickly make adjustments to improve return on ad spend.
Pay-Per-Click (PPC) Dashboard
Used for broader paid advertising performance, the PPC dashboard pulls in data from multiple platforms like Google Ads, Microsoft Ads, and LinkedIn Ads.
It compares ad performance across campaigns, devices, regions, or audiences. Marketers use this to evaluate spending, test ad creatives, and identify the most cost-effective channels.
Why Are Dashboards Essential for Marketing Reporting Software Solutions?
Digital marketing reporting software helps collect data from all your marketing channels, but dashboards make that data easy to use.
Without them, you waste time checking multiple platforms and building reports by hand. A dashboard brings everything together, shows updates instantly, and helps teams focus on results.
Below are the main reasons dashboards are a necessary part of an ultimate marketing reporting software:
Centralized Data Visualization
Marketing data comes from many places, including email platforms, paid ad accounts, SEO tools, and analytics dashboards.
A reporting dashboard connects to these data sources and shows everything in one view. It makes it easier to spot performance trends, compare results across channels, and reduce time spent jumping between tools.
It also helps avoid errors that come from moving data around manually. With the right dashboard, your reports stay consistent and accurate without extra work.
Real-Time Performance Monitoring
Marketing moves fast, and so should your reporting. Dashboards show live updates as your campaigns run.
That means you can spot a problem the same day it happens instead of waiting until the end of the week or month.
For example, if a paid campaign starts to drain your budget without results, you can pause it, test something new, or shift spending to a stronger channel.
Real-time monitoring keeps you in control and helps you protect performance metrics.
Data-Driven Decision
Dashboards turn data into simple visuals like graphs, bar charts, and scorecards so that complex results are easier to understand.
Instead of digging through rows of numbers, your team sees clear takeaways and trends. That clarity supports better decisions.
You can test a strategy, measure the outcome, and decide the next step quickly.
Stronger Team Communication
When everyone sees the same data, it becomes easier to stay aligned. Dashboards provide a shared view for marketing leads, analysts, and clients.
You don’t need to explain what a number means or copy it into a report template. The dashboard shows it clearly.
It is especially useful for client reporting. Clients can check progress on their own schedule, get answers quickly, and see exactly how campaigns are performing. There’s no need to wait for your team to send updates.
Time Saving
Building reports by hand takes time. Exporting data, formatting spreadsheets, and reviewing results can take hours each week. Dashboards remove most of that work.
Once your systems are connected, the dashboards update automatically. You can create custom views, schedule automated reports, and get alerts when results change.
Key Features of a Great Marketing Reporting Dashboard
Smaller agencies with just a few clients may get by with free tools like Google Analytics.
But larger teams managing dozens or hundreds of clients need more automation to avoid wasting time on manual reporting tasks.
An enterprise-level dashboard should offer:
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Automated data imports – Connects to all platforms and pulls data without manual uploads.
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Automatic calculations – Tracks totals, averages, and metrics that stay updated in all future reports.
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Live dashboards – Updates daily or in real time, with layouts you can adjust across multiple dashboards using one template.
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Scheduled report delivery – Sends reports to clients automatically on a weekly or monthly schedule.
These features help agencies and in-house marketing teams cut reporting time and deliver clear, actionable insights.
Give clients clean, consistent reports without rebuilding every month. Try TapClicks now!
The Right Dashboard Pulls All Your Campaign Data Automatically
Basic tools require you to log into each platform, export the data, and paste it into a spreadsheet.
But it is time-consuming, especially if you’re managing several campaigns across different platforms like Google Analytics, Facebook, and Mailchimp.
Many reporting tools offer direct connections, but most only support a few major platforms. That leaves you doing manual work for other channels like Snapchat, Pinterest, or offline campaigns.
If you still have to collect and add that data manually, that defeats the purpose of having an automated dashboard in the first place.
In contrast, TapClicks automatically imports data from almost every possible marketing or advertising platform you can think of, as frequently as you want.
TapClicks Connects to 250+ Data Sources and Maintains Them for You
TapClicks offers one of the largest libraries of marketing data connectors available. You can connect to over 250 platforms and start pulling in campaign data almost instantly.
These instant-on connectors include popular tools like:
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Google Adwords
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Mailchimp
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Shopify
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HubSpot
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Salesforce
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Genius Monkey
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Amazon
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Buffer
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Facebook
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Instagram
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X
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YouTube
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LinkedIn
If you need to connect to a niche or custom data source, TapClicks can build a smart connector for you. You can also pull up to 12 months of historical data, so you’re not starting from scratch when you switch over.
TapClicks also manages the API connections for you. If a platform like Facebook updates its API and breaks the feed, our team will fix it.
A Reliable Marketing Dashboard Should Automate Your Data Calculations
Once your data is collected, the next step is analysis. For many marketing teams, this means hours spent calculating totals, averages, and performance metrics manually.
Common examples include:
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Adding up total clicks or engagements across campaigns
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Calculating cost per engagement or cost per conversion
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Measuring return on ad spend
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Comparing campaign performance across platforms like Google Ads, Facebook, or podcasts
TapClicks Automates Calculations So You Only Set Them Up Once
With TapClicks, you can define your custom metrics once, and the platform will apply those rules to fresh data as it comes in.
For example, if you want to track total engagement across platforms, you can create a new metric that includes clicks, likes, shares, and comments from any combination of data sources.
Once created, that metric is available across every dashboard and report.
You don’t need to manually add Facebook likes to YouTube comments or tally clicks from different platforms since TapClicks handles it automatically.
Here are a few other use cases where this feature saves time:
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Combine total conversions or spend from multiple campaigns linked to one product
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Track cost per conversion across different platforms
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Build ratios to compare budget splits between platforms or product lines
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Filter calculations by campaign name, product tags, or other text-based rules
These custom metrics are dynamic, so they stay updated with your latest data without needing manual changes.
If you are interested in seeing how easy it is to set up a calculator in TapClicks, watch this video!
Use Dashboard Templates to Scale and Customize Reports Across All Clients
After pulling in your data and running the calculations, the next step is to display that information clearly in dashboards.
If your agency or team manages multiple clients, editing each dashboard one by one isn’t practical.
Most tools, like Google Data Studio, treat dashboards as standalone files.
Any changes, like switching from page views to users, must be made manually across each one, which takes time and creates inconsistency.
TapClicks Makes Dashboard Updates Fast and Scalable
Every widget, chart, or layout can be reused across any number of dashboards. Change one template, and it updates everywhere it’s used.
Templates are flexible. You can also apply changes to a single dashboard if needed. Most users start with pre-built templates for:
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Google Ads
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Google Analytics
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Email marketing
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Social media
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eCommerce
From there, you can customize the layout, remove or add widgets, and apply your branding. Dashboards can also include tabs by channel or view to keep things organized.
Examples of TapClicks Dashboards
Here are a few dashboard types you can build and customize in TapClicks:
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Google Ads Dashboard
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Facebook Ads Dashboard
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Google Analytics Overview
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Social Media Dashboard
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Web Analytics Dashboard
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eCommerce Dashboard
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Email Marketing Dashboard
Extra Tools That Save Time
The following are three of TapClicks’s bonus features:
Set metric alerts. Get alerts when a metric hits a threshold, like CPC rising above $5.50, so you can act fast.
See ad creative beside metrics. TapClicks pulls in ad creative automatically so you can view the content and performance side by side without manual uploads.
Track goals vs. actual performance. Use the built-in Goals vs. Pacing tool to compare live campaign results to your targets. No spreadsheets or manual tracking needed.
Automate the Creation of Presentation and PDF Reports, Not Just Dashboards
Live dashboards are useful for tracking performance day to day, but most teams still need to send monthly or quarterly reports, often as PDFs or PowerPoint decks.
Creating these reports manually is time-consuming. Teams have to update numbers, copy charts, and reformat slides every reporting cycle.
TapClicks ReportStudio Turns Dashboards Into Ready-to-Send Reports
TapClicks built ReportStudio, a report builder that connects directly to your live dashboard data. It lets you create reports once, then reuses the same layout each time with updated data.
For example, if you create a slide showing total spending and conversions from your top Facebook campaigns, those numbers will update automatically each month.
There’s no need to pull fresh data or rebuild the slide.
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Drag and drop metrics into reports
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Set up branded templates for reuse across clients
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Export to PDF, PPT, or CSV formats
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Schedule reports to send on specific days, like the first Monday of each month
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Control who sees what using permission settings
Examples of Reports Built in ReportStudio
Reports can include:
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Monthly PPC performance summaries
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YouTube campaign metrics by time period
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Side-by-side comparisons of channel performance
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Visual breakdowns like graphs, line charts, and tables
Each report pulls data directly from your dashboards, so what you see is always current.
How to Choose the Ultimate Marketing Reporting Software With the Right Dashboard
Finding the right marketing reporting software means more than just picking a tool that tracks data. The dashboard it offers needs to match how your team works, what platforms you use, and how often you report.
Some things to consider when choosing the best marketing reporting tools with the dashboard features:
Consider Your Channels and Integrations
Start with the platforms your team uses every day, such as Google Analytics, Facebook, HubSpot, and Shopify.
Your reporting tool should connect to all of them. If it misses a key channel, you’ll end up with gaps in your data or extra manual work.
Look for reporting software that supports a wide list of built-in data source connections. Avoid tools that limit the number of sources unless your needs are very simple.
If your marketing spans multiple platforms, you need a tool that brings all the data into one dashboard without requiring extra steps.
Evaluate Dashboard Flexibility
A rigid dashboard slows your team down. You should be able to adjust layouts, rename metrics, and build different views for different needs.
Internal reports look different from client-facing dashboards, so the tool has to let you customize reports to fit both.
Some tools include a drag-and-drop builder, which makes it easier to arrange widgets, apply filters, and design the layout without needing help from a developer.
You should also be able to create custom metrics if your team tracks results beyond the default options.
Check Data Update Frequency
How often does the software update your numbers?
If you’re working with active ad campaigns or time-sensitive strategies, you need fast updates. Some tools only sync once or twice a day, while others offer live or hourly updates.
Slow updates make it harder to react to changes.
Look for platforms that support near real-time syncing, as it improves the accuracy of your automated reports and helps you make quick adjustments when performance shifts.
Think About Client Reporting Needs
If you report to multiple clients, you’ll need dashboards that are easy to share, easy to understand, and flexible enough to meet different reporting preferences.
Tools that support white-label features, branded views, and access controls make the process much easier.
Your client should be able to view the dashboard unassisted, without asking for updates. Scheduled emails and export options like PDF or shared links are also useful.
Strong client reporting features save your team time and help clients stay informed without waiting.
Compare Pricing vs. Value
Not every tool justifies its cost. Some offer low prices but limit features. Others include powerful tools but charge more for added users or data source connections.
Focus on long-term value instead of just looking at price. The best tools give you flexibility, automation, and reporting options without forcing you into expensive upgrades.
Look for software that includes unlimited report templates, customizable dashboards, and support for all your most important platforms.
Automate Your Digital Marketing Dashboard With TapClicks
TapClicks helps agencies, media groups, and marketers cut down the time spent on reporting.
It automates everything from data collection to report delivery, so you don’t have to switch between platforms or rebuild reports every month.
Once connected, TapClicks pulls in data from over 250 platforms and updates it in real time.
You can create dashboards using templates, apply custom metrics, and reuse layouts across clients and campaigns. Any change you make to a template updates everywhere it’s used.
Reports are easy to schedule and send in PDF, PowerPoint, or CSV format. Since they pull data straight from your live dashboards, the numbers are always current.
FAQs About Best Digital Marketing Reporting Tools
How to do reporting in digital marketing?
Collect data from your marketing platforms, track key metrics, and present the results in a clear format using dashboards or scheduled reports.
Which reporting tool is best in the market?
TapClicks is one of the best for automated, scalable reporting across multiple platforms.
Is Google Analytics good for digital marketing?
Yes, it’s useful for tracking website traffic, user behavior, and conversions, but it works best when combined with other tools.
What is data reporting in digital marketing?
It’s the process of collecting, analyzing, and sharing performance data to measure the success of marketing campaigns.
