9 Funnel.io Alternatives for Marketing Teams in 2025

Many marketing teams use Funnel.io to gather campaign data and turn it into reports. It connects to major ad platforms and sends the data to tools like Google Sheets or dashboards.

But in 2025, many marketing teams are finding that basic connectors and simple reports aren’t enough.

As marketing grows, digital marketing specialists are asking for more control, better reporting and data management, and tools that save time.

In this article, you will learn about the best Funnel.io alternatives available today and how to choose the right one for your team.

Funnel.io not cutting it anymore? Try TapClicks now!

What is Funnel.io?

Image Source: funnel.io

Funnel.io is a marketing data platform designed to pull data from multiple sources and prepare it for reporting.

It connects with platforms like Google Ads, Facebook Ads, and LinkedIn to help marketers collect and organize performance data in one place.

The tool focuses on centralizing information without requiring coding, which makes it accessible to both marketers and data analysts.

Instead of relying on developers or external tools, Funnel.io gives you access to a no-code workspace. You can group, rename, and filter their data, then send it to tools like Google Sheets, Google Data Studio, or a preferred dashboard system.

Funnel.io is often used by marketing teams that need a centralized solution for data collection, especially when managing multiple platforms at once.

It provides over 500 data connectors and supports exports to several reporting tools that help in building reports without switching between many systems.

Pricing

Funnel.io offers a free plan for basic use. Pricing details for the Starter, Business, and Enterprise plans are not public.

Why Do You Need an Alternative to Funnel.io?

For teams working with multiple platforms and complex campaigns, these limits are a strong reason to explore better Funnel.io alternatives:

Limited Advanced Data Transformation Features

Funnel.io works for simple renaming or grouping but lacks the ability to do data mapping and transformation.

For example, it won’t automatically recognize that “views” and “impressions” mean the same thing across two platforms. You’d have to fix that manually.

If you’re working with consolidated data from multiple sources, this creates friction and slows down reporting.

No Real-Time Savings in Normalization

Funnel.io automates some tasks, but it often falls short when aligning metrics.

Manual cleanup is still needed to standardize naming, values, and structure across platforms, which takes time, especially when working with hundreds of campaigns.

Marketing teams looking to save hours each week on cleanup may not see the benefits they expected.

Fewer Metrics and Dimensions

Compared to other tools, Funnel.io offers fewer data fields with which to work. This limits how deep you can go when filtering or segmenting your data.

If your team needs to zoom in on specific metrics across campaigns, this lower data granularity becomes a major roadblock.

Time-Consuming Setup

Getting started with Funnel.io isn’t always fast. Marketing teams that manage many ad accounts or platforms often spend days just configuring integrations.

New users also report a steep learning curve, especially when trying to understand dimensions, rules, and transformation options without formal training or support.

Best Funnel.io Alternatives for Marketers and Data Analysts

Funnel.io isn’t the only option for marketing teams or data analysts who need better control, speed, or flexibility.

Some tools offer stronger data transformation, faster setup, or more advanced reporting features, such as:

1. TapClicks

TapClicks offers two platforms that are strong alternatives to Funnel.io.

First is TapFusion for GDS, built for teams that want a faster ETL process with deeper control over metrics. It connects to nearly 6,000 data sources and works with Looker Studio.

Second is our all-in-one marketing platform, which lets you build dashboards, pull in marketing data, analyze performance, send reports, and identify ways to improve results, all from one place.

How TapFusion for GDS is an Improvement Over Funnel.io and Other ETL Tools

TapFusion for GDS simplifies the entire process of getting clean, ready-to-use information into your reporting tools.

While platforms like Funnel.io and other ETL tools often leave you with fragmented datasets and hours of manual cleanup, TapFusion delivers complete, organized data from the start.

Instead of pulling data by level or breakdown, it sends over a unified dataset, so you don’t waste time stitching things back together.

You can connect to your reporting platform, such as Google Data Studio or BigQuery, and begin working with data that’s already mapped and formatted.

Key advantages include:

• Faster setup and data extraction – TapFusion pulls full datasets without breaking them into levels. You can get a live data connection running in minutes, ready to send structured data into your reporting tool.

• Pre-mapped, organized data – Instead of dumping raw, unstructured data into your dashboard, TapFusion delivers it already mapped to the right fields and categories.

• Flexible data pulls – You can extract data by advertiser, group, or entire account, giving your team the ability to filter and segment with precision based on reporting needs.

How TapClicks Works as an All-in-One Marketing Platform

TapClicks replaces the need for separate ETL tools and reporting platforms by:

• Instant data connections – Connect your marketing and CRM platforms on day one. Data flows in automatically with no manual setup required.

• Blended, transformed data in one view – Combine data across channels (like Google Ads, LinkedIn, and Salesforce) to see how campaigns perform together. TapClicks also standardizes inconsistent metrics (e.g., “ad spend” and “ad cost”) into one clean value.

• Automated and on-demand reports – Schedule recurring reports or create custom reports as needed. One-off client requests, like comparing six months of search and social ads, take just a few clicks.

• Custom access by user role – Create different dashboards for clients, internal teams, or executives. Control who sees what, from high-level ROI summaries to detailed performance metrics.

Eliminate ETL limitations with TapClicks. Try it today!

2. Supermetrics

Image Source: supermetrics.com

For marketing teams that prefer to work in spreadsheets or business intelligence tools, Supermetrics offers a flexible way to move data without dealing with complex setups.

It focuses on data extraction, pulling raw data from platforms like Google Analytics, Facebook, LinkedIn, and TikTok. Then, it will be delivered directly to destinations such as Google Sheets, Looker Studio, BigQuery, and Excel.

Instead of locking users into a reporting interface, Supermetrics gives full control over where and how data is stored, transformed, and used.

It supports real-time and historical data reporting, event tracking, and user-based access management. These are key features for teams working across multiple campaigns and clients.

Multi-channel tracking is also built in, so you can integrate data results from various platforms into one dataset.

Setup is no-code. You simply choose a data connector, define the metrics and dimensions they need, and schedule automatic refreshes.

Keep in mind: ETL tools such as Supermetrics are only responsible for extracting your data out of various platforms and importing it into a third-party reporting tool. From there, your analytics team creates reports using whatever data visualization tools are available in the platform they're using.

Pros

• Clean, no-code automation for sending marketing data to your preferred tools

• Flexible reporting options with real-time and retroactive sync

Cons

• Adding more platforms can get expensive as each data source connector adds cost

• Reports in Looker Studio may lag when pulling data from multiple ad accounts

Pricing

Supermetrics offers a custom pricing model tailored to your destination (e.g., Google Sheets or BigQuery) and the number of data sources you connect to.

3. Domo

Image Source: domo.com

Domo is a data platform built for teams that need advanced transformation, storage, and reporting in one place.

It supports over 1,000 data connectors, covering both cloud and on-premise platforms, and comes with data integration, automation, and visualization tools.

You can build reports and dashboards through a drag-and-drop interface or use pre-built apps for tasks like data blending, budget tracking, or performance monitoring.

For those with more technical needs, Domo also supports low-code and full-code solutions to create custom workflows, connectors, or apps inside the platform.

The built-in data transformation and ETL engine further allow you to clean and reformat data before using it in dashboards. Combined with embedded analytics and a mobile app, Domo supports real-time access to reports across teams, regardless of location or technical skill.

Pros

• Large selection of pre-built visualizations and reporting options

• Scales well across departments and use cases

Cons

• Marketing teams may need basic SQL knowledge to access full features

• Some users report occasional downtime with the cloud-based system

Pricing

Domo offers a free plan with limited features. For the Standard, Enterprise, and Business Critical plans, pricing isn’t listed publicly.

4. Adverity

Image Source: adverity.com

Adverity connects to over 600 data sources, including ad platforms, CRMs, e-commerce tools, and internal databases.

The platform supports automated data transformation that lets you clean, reformat, and structure data before it reaches a reporting layer.

Pre-built templates and AI-based suggestions simplify the process, while advanced users can create calculated fields for deeper analysis. That said, you can analyze data with more consistency and less manual work.

Adverity also integrates with major data visualization tools like Tableau, Power BI, and Google Data Studio. For teams that prefer to work inside the platform, Adverity offers dashboards and supports scheduled reporting to stakeholders.

Predictive analytics and anomaly detection included will further help marketing agencies identify problems in performance before they escalate.

Pros

• No-code ETL with strong transformation workflows

• Compatible with top BI tools and data export platforms

Cons

• Limited dashboard customization

• Steeper setups may need support due to weak documentation

Pricing

Adverity does not publish its pricing online. All plans are based on data volume, features used, and platform needs.

5. Coupler.io

Image Source: coupler.io

With over 700 no-code integrations, Coupler.io connects to tools like Google Sheets, Airtable, and HubSpot to gather and sync marketing data across platforms.

The built-in transform module allows you to shape and filter data before sending it to its destination. This is especially helpful for marketers who don’t want to rely on engineers to restructure data for reporting.

Automated refresh scheduling keeps reports up to date, and you can choose from over 100 ready-made dashboard templates to start tracking performance quickly.

Coupler.io also offers white-label and multi-channel reporting for agencies or teams working across multiple data sources.

Onboarding support and live customer service further help those who want a more guided setup.

Pros

• Simple setup with wide integration support

• Suitable for multi-channel or white-label reporting setups

Cons

• Lower-tier plans restrict the number of connected platforms and have fewer export options

• If your team needs full control over data destinations, you’ll likely need to upgrade

Pricing

Coupler.io offers a free plan with limited functionality.

Paid plans start at $32 per month (Personal), $64 per month (Professional), $132 per month (Team), and $332 per month (Business), depending on connection limits and team size.

6. Improvado

Image Source: improvado.io

Improvado is designed for teams that manage complex marketing campaigns across multiple platforms. It supports over 500 pre-built data connectors and gives you full access to every integration across all pricing tiers.

Data transformation is handled through both automated data pipelines and a self-service engine. These tools help reduce time spent on manual work, especially when consolidating campaign metrics or aligning naming conventions.

The platform includes a dedicated storage layer with options for managing where and how you store data.

Combined with marketing governance tools, it allows you to monitor campaign consistency, ensure data compliance, and receive alerts when performance metrics fall outside of expected ranges.

Improvado also integrates with major data visualization tools and supports scheduled data export to platforms like Looker Studio.

Pros

• Supports unlimited accounts per data source

• Built-in alerts for campaign performance and data issues

Cons

• May lack certain built-in features available in broader analytics platforms

• Some integration limits depending on platform availability

Pricing

Pricing is not listed publicly. Improvado offers a custom pricing model based on feature needs, data volume, and usage.

7. Porter Metrics

Image Source: portermetrics.com

Porter Metrics offers 19 built-in integrations with popular platforms like Facebook Ads, Google Ads, and HubSpot and focuses heavily on Google Sheets and Looker Studio as destinations.

You can build branded reports using white-labeling options for logos, color schemes, and layouts. It also includes 100+ free dashboard templates, along with a custom metric builder that works like a spreadsheet.

For campaign-specific reporting, Porter supports custom tags and filters that allow you to isolate specific KPIs across different platforms.

Pros

• Easy-to-use metric builder and spreadsheet-like interface

• Helpful support across chat, email, and live calls

Cons

• Limited to Google Sheets and Looker Studio, which could be restrictive for teams using other data destinations or data warehouses

• Occasional errors during platform updates

Pricing

Porter Metrics offers four pricing plans. 

The Solo plan is $14.99 per month and includes one account with unlimited users, chat, and email support. The Teams plan is $39.99 per month and supports five accounts, premium templates, and one-on-one video calls.

For $99.99 per month, the Agencies plan includes 20 accounts and access to custom Looker Studio reports. The top-tier Agencies Pro plan is $180 per month and expands support to 40 accounts with full reporting services.

8. NinjaCat

Image Source: ninjacat.io

NinjaCat supports both PPC and SEO reporting, which gives you an all-in-one platform for tracking ad spending, campaign performance, and search rankings.

The platform offers white-label options for custom branding and includes white-glove setup services for a guided onboarding process.

It also supports automated client reporting, allowing you to schedule and send recurring reports across multiple destinations.

Marketing teams can further build multi-account dashboards to consolidate data to compare campaign results across brands or locations.

Pros

• Automates delivery of client-ready reports

• Offers custom branding and full-service onboarding

Cons

• Complex dashboard builder can take time to learn

• Managing separate workspaces may add extra steps

Pricing

NinjaCat does not publish pricing on its website. Plans are customized based on business size, number of accounts, and feature needs.

9. Whatagraph

Image Source: whatagraph.com

Whatagraph is a reporting platform designed for marketers and agencies that want to present clear, data-rich dashboards without the hassle of coding or complex setup.

It offers over 55 native integrations, including Google Analytics, Google Ads, and various social media platforms. You can also create custom integrations using APIs, Google Sheets, or BigQuery.

Reporting is simplified through a drag-and-drop dashboard builder with support for custom metrics, calculated dimensions, and blended data from different platforms.

You can apply currency conversions, add branded elements, and share reports using automated email delivery or live dashboard links.

For users needing quick builds, the platform includes a full library of dashboard and report templates. Insights are enhanced through built-in AI tools that highlight trends and performance shifts.

Reports can also be exported to Excel or CSV, which is useful when sharing data with clients or leadership outside the platform.

Pros

• Integrates easily with major platforms like Google Analytics and LinkedIn Ads

• Includes built-in AI features to surface trends and insights

Cons

• No free version available

• It may be expensive for small teams or individual users

Pricing

Whatagraph does not provide public pricing information. Plans are based on account size, usage, and integrations needed.

Make the Move from Funnel.io Effortless With TapClicks

For marketing agencies and enterprises that have outgrown Funnel.io, TapClicks offers a smoother and more complete solution.

Unlike tools that only focus on data connectors or visualization, TapClicks brings together data integration, campaign management, and cross-channel reporting in one unified platform.

You don’t need to juggle separate tools for transformation, storage, and reporting.

TapClicks helps you pull and manage all your marketing data, including performance from various marketing platforms, third-party ad networks, CRMs, and more.

With TapClicks, you gain complete control over how you aggregate data, build reports, and share insights, all without requiring complex manual workflows.

Tired of patching together ETL tools and dashboards? Schedule your TapClicks demo now!

FAQs About Funnel.io Alternatives

Is Funnel.io worth it?

Funnel.io is worth it for teams that need a straightforward way to collect marketing data and send it to reporting tools like Looker Studio or Google Sheets. It works well for basic transformation and centralized data access, especially for small to mid-sized teams. However, teams that need more advanced reporting, deep customization, or broad control over data transformation may find better value in other platforms, such as TapClicks.

Is Funnel.io a CDP?

No, Funnel.io is not a customer data platform (CDP). It is a data collection and transformation tool built for marketing performance data. While it helps organize campaign data across channels, it does not manage customer identities or behavior at the individual level like a CDP does.

What is similar to a funnel chart?

A funnel chart is used to show data through stages, such as conversions in a sales process. Similar chart types include pipeline charts, step charts, or stacked bar charts with decreasing values. These can also help visualize drop-off rates and progression through multi-step processes.

Is Funnel.io free?

Funnel.io offers a free plan with limited features. For more advanced functionality, such as additional data sources or higher usage limits, users must upgrade to a paid plan. Pricing for the paid tiers is not listed publicly.