Marketing teams can quickly get overwhelmed with manual reporting for Google AdWords campaigns. The more time they spend on recurring reporting tasks, the less time they have to work on revenue-generating activities like optimizing campaigns. Plus, Google changes the layout, widgets, and reporting options regularly, so it is a full-time job just keeping up.
To alleviate this time-consuming task, some agencies automate their AdWords reporting in Excel spreadsheets using complicated scripts.
However, using AdWords scripts in Excel requires team members who can use SQL. Plus, account managers will still need to manage multiple spreadsheets and manually create reports.
At TapClicks, we offer specialized reporting and analytics tools that can simplify and automate your AdWords reporting process. In this post, we cover how to automate your Google AdWords reporting in three simple steps.
3 Steps to Automate Your Google AdWords Reporting with TapClicks
Below, let's look at how you can automate your Google AdWords reporting with TapClicks in three easy steps.
Step 1: Connect Your Google AdWords Data Source
The first thing you need to do is connect your Google AdWords account to TapClicks.
In the upper left-hand corner of your dashboard, click on Manage Data Sources. After you click on that, you'll see the catalog of all the data sources we offer.
You will need to know or have access to your Google AdWords credentials but when you connect your Google AdWords account to your dashboard, TapClicks starts pulling in data that day. It can also pull in historical performance data so you can start analyzing your AdWords campaigns going back up to a year.
Managing Your Data Through a Live API Connection
Your data is pulled through a live API connection managed by the TapClicks team.
Any changes made to the platform's API are addressed by our team as they come up. This saves you time from having to update your Excel spreadsheet every time Google changes how its data is organized or how KPIs are measured.
Note: Right now, we have over 250 Instant-on data sources ready to go. They range from programmatic advertising channels to social media platforms, to CRM tools, SEO tools, and more.
Assigning a Data Connection to a Client
When your data is pulled into TapClicks, you have the choice of assigning it to a client. From the same dashboard where you picked your connector, you'd click on Assign to Clients.
TapClicks takes you to all the data pulled in from that platform. You can click on the campaigns you want to assign and then either assign them to an existing client or add a new client.
That's it. Now the right Google AdWords data is assigned to the right client.
Automating your AdWords campaign reports has never been easier! Try TapClicks today!
Step 2: Create Your Reporting Dashboard
After you've connected your Google AdWords account to TapClicks and assigned the right campaigns to your client, it's time to create a dashboard.
You can create a dashboard from scratch or use one of our dashboard templates. These templates were created over the last decade of working with agencies, brands, and media companies.
We've taken what our clients most commonly need and then created templates to simplify their specific reporting and analytics processes.
This means you don't have to create a report from scratch each time you start a new campaign or onboard a new client. Plus, changes you make to your dashboard template can be universally applied to all of your accounts.
Note: In the screenshot above, you're seeing just some of the templates we offer, including a Google Analytics template, a Display Services template, and a Facebook Analytics template.
Let's look at an example dashboard for your Google AdWords data.
In this dashboard, you can see a Performance Overview widget at the top, including metrics like:
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Clicks
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Impressions
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CTR
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Avg. CPC
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Cost
In the upper right corner, you can set the date range for the dashboard.
A feature our clients love is that you can change the date range of each widget separately within the dashboard. This can be useful for several reasons, such as better illustrating a recent campaign win that doesn't fit neatly into the monthly recurring report.
You can also annotate a widget, move and resize it, and more. These advanced editing features let you customize your dashboard to match your reporting needs.
Creating a New Widget
You can also quickly create widgets for your dashboard. You can do this whether you create your dashboard from scratch or you just want to modify one of our templates.
First, in the upper left corner, click the plus sign. Then, you're taken to a widget template where you can fill out the data category along with the data view, metrics, dimensions, and time grouping.
In the example below we are pulling in data from Google Ads.
Because we pull all of your Google AdWords data to match how you built out your Google ads campaign, you don't need to worry about mapping data to channels. We've already pulled in that data in a way that makes it easier for you to do reporting and analytics.
The above screenshot shows a bar graph, but as with most things in TapClicks, this is customizable. You can make sure the dashboard template you're using is suited to the KPIs you want to report on.
In the New Widget section in the upper left-hand corner, you can click whether you want a pie chart, table, or other type of visualization.
Want custom AdWords reports? Try TapClicks. Book a demo today!
Step 3: Schedule Your Reports
Once you're ready to show value to your stakeholders, it's time to automate the entire AdWords reporting process by scheduling recurring reports. From your TapClicks dashboard, click on Reporting.
From there, you're taken to a forum that lets you fill out details like:
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What report you're sending
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Where you're sending it to
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What format you're using
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At what frequency you send out reports
Setting Up Reports
For report frequency, we have several options. You can schedule reports to go out daily, weekly, bi-weekly, monthly, quarterly, on a specific date, and on the 1st and 14th of every month.
You can also select different versions of the same report for different recipients. For example, you can send a monthly account performance report for clients without revealing your margins and profitability. This lets your clients focus on the value of your campaigns.
Then, you can send another report (with margins displayed) to your marketing managers and other department heads. This lets your internal stakeholders see the profitability of ongoing accounts and what services they should market more.
Once you're done scheduling your report, TapClicks takes over. The data is automatically pulled from Google Ads into TapClicks and then is organized into the dashboard and widgets you created. From there, we send a report to your recipients at the frequency you selected.
Note: Sometimes, you want to create a one-off report to show a major win or shift in strategy. Simply edit the dashboard to match what you want your report to show, create a new report, and hit send.
Customizing Your Report
Our reports are white-labeled, so they can easily represent your agency or your client's brand. They are also made with easy-to-follow report templates where you can tell a story to your client.
For example, you can set up your Google Ads report to have an intro and executive summary that goes over the week's big wins. Then, the following slides will give more specific details. The Google Ads data you're showing is automatically pulled from your TapClicks dashboard, so it's always up to date.
Note: We also offer a number of free resources like our PPC report template and social media report template.
Save Time with TapClicks' Automated Reporting Tool
Stop wasting time compiling AdWords reports in Google spreadsheets or manually setting up AdWords scripts in Excel. With TapClicks, your digital marketing team can easily automate AdWords reporting.
Our platform pulls in real-time data from your Google AdWords account. You don't have to map or reconfigure data sets for each account.
You can also create marketing dashboards customized to your Google AdWords campaigns. TapClicks offers existing dashboard templates that you can modify as needed to include the information that's important to you and your client.
In our reporting tool, you pick when (and how often) you want your AdWords reports to go out. TapClicks takes the data and sends it out to the recipients you selected in the file format you chose. Your team can optimize strategies without the extra work.
FAQs About Automate AdWords Reporting
How Can I automate Google Ads report?
To automate Google Ads reporting, use a reporting tool like TapClicks, Google Data Studio, or Google Analytics. These tools pull Google Ads data, track important metrics, and generate recurring reports without manual effort. Set up schedule reports to receive updates automatically.
Can you automate Google Ads?
Yes, you can use Google AdWords reporting software to automate your reports. You can also automate campaigns by setting up bidding strategies, audience targeting, and ad scheduling.
How to generate a report from Google Ads?
To generate a Google Ads report, log into your Google Ads account, go to the Reports tab, and choose a reporting template or create a custom report. Select the date range, metrics, and preferred file format, then export or schedule the report.
Is $5 a day enough for Google Ads?
A $5 daily ad spend budget works for small businesses testing Google Ads. However, the results depend on the industry, competition, and ad targeting. Higher budgets allow for better reach and faster optimization.
What is the best Google Ads reporting tool?
TapClicks is a top choice for automated Google Ads reporting, offering schedule reports, anomaly detection, and integration with multiple data sources. Other tools include Google Data Studio, Supermetrics, and Google Analytics.
