Marketing teams collect data from many tools, but getting clear answers from that information isn’t easy.
Reports often come from different systems, use different formats, and require hours of manual work. That slows down decisions and creates confusion.
A marketing reporting tool helps fix that by bringing everything into one place. It connects to your marketing data, builds reports fast, and helps you see what’s working.
In this article, you will learn about seven marketing reporting software that can help you stay focused and make faster decisions.
Different Types of Digital Marketing Reporting Tools
Marketing agencies track different goals, so not all reporting tools serve the same purpose. Some focus on cross-channel data. Others dive deeper into content or audience behavior.
Knowing the types helps you choose the right setup.
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Dashboard analytics and reporting tools - These show marketing performance across platforms like Google Ads, Facebook, and SEO tools. You get a complete view in one dashboard, which saves time and avoids switching between tabs.
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Content analytics and reporting tools - These track how blogs, videos, and landing pages perform. They show which topics drive traffic and conversions, helping you focus on content that works.
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Social media analytics and reporting tools - These monitor reach, engagement, and follower growth across platforms. They’re helpful when managing several accounts and tracking campaign impact.
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Traffic analytics and reporting tools - These show how users find and move through your site. Tools like Google Analytics fit here and reveal where visitors come from and what pages they view most.
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Customer analytics and reporting tools - These tools connect marketing and customer behavior. They show how users interact with your brand over time and help improve retention.
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Email marketing analytics and reporting tools - These track opens, clicks, and conversions. They help improve email timing, subject lines, and content for better results.
Top Marketing Reporting Software for Your Business Needs
The right reporting software depends on your goals, team size, and how much data you handle. Some tools work better for agencies managing clients, while others are better suited for in-house marketing teams.
Below are seven top-rated platforms that help make reporting faster, easier, and more accurate.
1. TapClicks
TapClicks helps agencies, brands, and media companies manage marketing operations and campaign performance from one unified platform.
For agencies in particular, setup is quick and straightforward. Every customer is assigned a dedicated customer success manager for ongoing support.
What sets TapClicks apart from other enterprise solutions are two core advantages:
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Data source integrations – TapClicks offers hundreds of native API-based connectors. It allows you to access and analyze all your marketing data in one place without relying on multiple platforms.
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Data storage – Storage is included with no charges based on data volume. Clients can also import historical data, depending on what the connected third-party platforms support.
The TapClicks Marketing Operations Platform includes four modules to improve workflows, analyze performance, create custom reports, and automate order management:
TapAnalytics
TapAnalytics gives agencies and businesses a clear view of performance across all marketing channels.
You can access real-time data, track what’s working, and spot issues before they grow. This visibility helps you act faster and improve coordination across the company.
Instead of reacting to problems, you can use current data to adjust campaigns, test new ideas, and increase key performance metrics like ROI.
TapAnalytics also supports deeper analysis with flexible dashboards, so you can move beyond surface-level numbers and focus on what drives results.
TapReports
TapReports includes online dashboards and reporting tools that help you communicate campaign results clearly.
Using the Smart Connector, you can pull in marketing data from hundreds of platforms, covering categories like audio, display, programmatic, paid search, and social media. All of this data is available in one place, which reduces the need to jump between tools.
TapReports also includes dynamic report templates, customization options, and scheduled delivery. You can build reports that are easy to understand and fast to share with clients or internal stakeholders.
TapOrders
TapOrders makes order entry and campaign setup easy.
Agencies, media companies, and brands can manage creative assets, view inventory, and schedule ad placements from a single calendar-based system.
Once an ad is ready, you can launch it directly into connected ad platforms. Campaign data is then tracked in TapAnalytics without delay.
TapWorkflow
TapWorkflow helps you manage tasks related to ad operations, fulfillment, and billing. You can assign tasks, track progress, and automate parts of their process to avoid missed deadlines or incorrect billing.
With clearer task ownership and built-in accountability, marketing teams can work faster and reduce revenue loss caused by delays or miscommunication.
TapWorkflow is especially useful for agencies that want to improve how their teams manage repeatable tasks across campaigns.
Manage ad orders, reporting, and performance in one place. Book a TapClicks demo now!
2. Salesforce Marketing Cloud Intelligence
Image Source: salesforce.com
Salesforce Marketing Cloud Intelligence, previously known as Datorama, is built for large teams that handle complex campaigns.
It pulls in marketing data from many platforms and gives teams the tools to model, clean, and visualize it in one system.
This marketing reporting tool helps teams work with hundreds of connectors across social media platforms, search tools, and ad networks without needing to code everything from scratch.
The platform includes customizable marketing dashboards, AI-generated insights, and a harmonization center that aligns naming patterns across sources. It also supports data modeling, ETL processes, and real-time reporting.
Marketing agencies can explore pre-built APIs for quicker setup and manage everything from one place, though the learning curve can be steep for new users or small teams working with complex data.
Pros
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Connects with many marketing tools, CRM platforms, and email systems
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Helps segment audiences and personalize campaigns with real-time insights
Cons
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Setup and customization may require technical support and extra time
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Integration with other Salesforce products isn’t always consistent
Pricing
The Starter Suite costs $25 per user, monthly. Marketing Cloud Growth Edition is $1,500 per organization each month. The Advanced Edition is $3,250 per organization, monthly.
3. Domo
Image Source: domo.com
Domo is a cloud-based reporting tool that helps teams bring together data from across the business.
With over 1,000 pre-built connectors for both cloud and on-premise systems, it supports fast setup and strong integration.
The platform includes a drag-and-drop builder, embedded analytics, and ETL tools for data transformation. You can build dashboards, automate reports, and even integrate data workflows using low-code or full-code apps.
Domo also supports mobile access, giving users a way to view live reports and dashboards on the go.
For teams managing multiple data sources, it offers a way to combine data and build meaningful reports.
Pros
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Offers real-time data access across devices
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Supports a wide variety of visualizations and custom dashboards
Cons
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Some knowledge of SQL may be needed for advanced features
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Cloud-based setup may lead to occasional performance issues
Pricing
Domo provides a free plan with limited features. Pricing for the Standard, Enterprise, and Business Critical plans is not listed publicly and may vary based on business needs.
4. Improvado
Image Source: improvado.io
Improvado is a marketing reporting tool that reduces manual work by automating how marketing data is collected, transformed, and delivered.
It offers over 500 pre-built connectors and supports unlimited accounts per data source, which is helpful for agencies and large teams working across multiple platforms.
If you need custom data sources or metrics, the team can build them on request.
The platform supports pre-built pipelines and a self-service engine for custom data transformations.
It also includes a data storage layer with management features and built-in compliance tools to monitor campaign health.
Pros
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Supports data export to major BI and visualization platforms
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Offers hundreds of direct integrations with key marketing platforms
Cons
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May lack some built-in features found in broader analytics tools
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Fewer total integrations than some competitors in this space
Pricing
Improvado does not list pricing publicly. Costs may vary depending on your setup and feature requirements.
5. Whatagraph
Image Source: whatagraph.com
Whatagraph is marketing reporting software that connects with over 55 multiple tools and allows users to create reports using drag-and-drop widgets.
You can build custom metrics, blend data from multiple platforms, and design dashboards using pre-made templates or from scratch.
It supports custom integrations through APIs, Google Sheets, and BigQuery. Marketing teams can export reports to Excel or CSV, add white-label branding, and share reports through automated email delivery.
Its no-code data transfer to Looker Studio and BigQuery makes it easy to move marketing and client data across systems without technical help.
Pros
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Templates make it easy to pull data from Google Ads, Google Analytics, and social media platforms
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Built-in visualizations simplify reporting for both in-house marketing teams and agencies
Cons
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No free version available
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Pricing may be high for small teams and solo marketers
Pricing
Pricing details are not listed publicly.
6. AgencyAnalytics
Image Source: agencyanalytics.com
AgencyAnalytics is for marketing agencies that need a dedicated reporting tool to manage multiple clients.
It integrates with 70 platforms, including tools for SEO, PPC, social media, call tracking, and email marketing. Data from these sources is displayed in a single dashboard, which simplifies reporting for agencies managing several campaigns at once.
The platform also includes pre-built dashboard templates, report automation, and white labeling features.
You can use widgets to create custom dashboards or rely on standard ones to speed up client reporting. However, it doesn’t support custom integrations, so marketing agencies working with niche or custom data sources may need workarounds.
Pros
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Report scheduling helps agencies automatically share updates with clients
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Simple interface makes it easy for non-technical users to manage reports
Cons
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Doesn’t support BI tools or connect with external data warehouses
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Limited data transformation features for large or complex marketing reports
Pricing
The freelancer plan is $79 monthly and supports up to five clients. The Agency plan costs $239 per month with access for ten clients, and the Agency Pro plan is $479 per month for 15 clients.
7. Tableau
Image Source: tableau.com
Tableau is a reporting tool that includes a drag-and-drop interface to make building reports more intuitive.
You can prepare, clean, and organize all your data with Tableau Prep, then explore it through visual dashboards that help uncover patterns and track performance.
The platform also includes features for automating tasks and scaling data analytics securely.
Marketing agencies can run scheduled workflows on their own servers using Tableau Prep Conductor and keep everything organized through the data management suite.
Pros
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Supports real-time reporting with detailed dashboards and data visualizations
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Collaboration features allow multiple team members to build and edit reports together
Cons
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Advanced calculations may be hard for non-technical users
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License-based pricing can be restrictive for smaller teams
Pricing
The Enterprise Viewer plan costs $35 per user each month. Explorer is priced at $70 per user, and the Creator plan is $115 per user monthly.
Features to Look for in a Marketing Reporting Tool
The list below covers key features that matter most when selecting reporting software for digital marketing.
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Data integration across channels - The ability to pull data from platforms like Google Ads, email marketing tools, and social media in one place.
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Customizable dashboards and reports - The flexibility to create dashboards that match your team’s needs instead of relying only on default metrics.
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Real-time data and automated updates - Data that refreshes automatically, so reports stay accurate without manual edits.
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Visualization tools (charts, graphs, maps) - Clear visuals that help you present results to your team or clients.
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White labeling and client reporting features - Tools for branding and customizing reports when working with multiple clients.
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Team collaboration tools - Features that let multiple users access and edit reports without confusion.
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Data accuracy and refresh rates - Fast and reliable updates to avoid delays or inaccurate data in marketing reports.
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Pricing models and scalability - Options that fit your current needs but can also grow with your team.
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Security and compliance considerations - Controls to protect client data, especially for agencies or enterprise teams managing sensitive information.
Upgrade to a Smarter Marketing Reporting Platform With TapClicks
TapClicks brings all your marketing data into one platform. Instead of switching between multiple tools, you can create dashboards, automate reports, and track results from a single location.
We also have over 250 reliable data source connections to make it easier to manage marketing reports for your clients or internal teams.
You can build custom dashboards, blend data from different platforms, and schedule automated reports. TapClicks also supports white labeling so agencies can present clean, branded reports to clients.
For teams managing a high volume of campaigns, it helps organize tasks and reporting in one system.
TapClicks works well for both small teams and large agencies. It reduces manual tasks and keeps your marketing reports accurate, no matter how many accounts you manage.
FAQs About Marketing Reporting Platform
Which reporting tool is best in the market?
There’s no single best tool for everyone, but TapClicks is one of the top tools for enterprises and agencies because of its deep integrations, dashboards, and automation features. Other strong options include Domo, Whatagraph, and AgencyAnalytics, depending on your team size and reporting needs.
How to do marketing reporting?
Start by gathering data from all your marketing platforms, like Google Ads, email tools, and social media. Use a reporting platform to combine this data into a dashboard or report. Then, focus on showing key metrics that align with your goals, such as conversions, reach, or ROI. Automate actionable reports when possible to save time and reduce manual work.
What is the best software to create reports?
For marketing teams, TapClicks, Whatagraph, and Domo are among the best. They offer customizable templates, real-time data updates, and integrations with major platforms. The right tool depends on your reporting goals, how much data you handle, and whether you work with clients.
What is digital marketing reporting?
Digital marketing reporting is the process of collecting, analyzing, and presenting data from digital campaigns. It shows how your marketing efforts are performing across channels like search, social media, and email. These reports help teams track results, adjust strategy, and prove ROI.
